Tuesday, September 13, 2011

PHYTO - Merecedes Benz Fashion Week Looks Spring 2012 PR Info

Readers, you know I still get a little tickled every time I get any type of press release right? I suspect I always will. Me? Press releases from fashion week? Cool! Well I thought I'd send this one your way for several reasons:
  1. My hair always sucks and I love ANY information on any styling tips that might help.
  2. The PHYTO PR Rep sent me some products a couple of months back I've been trying out to help my hair with a few issues, so before I write the review I feel like I should be kind in return and post the information they send me. 
  3. I figure some of you out there might also like Hair Styling tips.
So away we go with the press release info!

Press Release Begin!

New York, NY (September 13, 2011)- PHYTO partnered with the most creative and talented hair stylists this season to invigorate the runway. From wet looks to streamlined ponytails to twists and structure, a look was created for every modern woman. PHYTO. Natural, healthy, professional. PHYTO is available at www.beauty.com and fine salons nationwide.

Saturday, September 10th/ Pier 59
Key Hairstylist: Bob Recine for Phyto
Inspiration: A wet, yet sculpted just out of the shower look.

Step by step:
  1. Saturate the hair completely with dollops of Phyto Professional Intense Volume Mousse.
  2. Spray Phytolaque Soie light hold hair spray onto a toothbrush to tame flyaways.
  3. Finish for extra hold with Phyto Professional Workable Holding Spray. The back of the hair moved naturally.
Derek Lam
Sunday, September 11th/The Stage at Lincoln Center
Key Hairstylist: Orlando Pita for Phyto
Inspiration: Architect Richard Neutra’s organic west coast homes. The hair reflects with a side parted low ponytail- “clean and simple lines,” shares Pita.

Step by step:
  1. Sprayed Phytovolume Actif onto the hair. Applied heat and created a side part.
  2. For those with dry and damaged hair, add a pea size amount of Phyto 7 daily hydrating cream to nourish ends.
  3. Pull hair into a ponytail and wrap with elastic. Spray Phytolaque soie light hold hair spray.
  4. Apply Phyto Professional Shine Defining Wax to smooth the ponytail for a natural hold with sheen.

Erickson Beamon
Sunday, September 11th/Milk Studios
Key Hairstylist: Nikki Ray/Salon AKS for Phyto
Inspiration: “Mad Magic Magnificent.” VOGUE Italia March 2004. Karen Elson by Steven Klein. Big, colorful jewelry equates to theatrical makeup and gorgeously twisted hair with a low, textured explosion ponytail.

Step by step:
  1. Apply Phyto Professional Glossing Cream to create soft twists with a little shine.
  2. Spray Phytolaque Soie light hold hair spray to keep twists in place.
  3. Pull hair into a low ponytail, and wrapped elastic with hair.
  4. Spray Phyto Professional Workable Holding Spray for a strong hold and finish.
  5. Apply Phyto Professional Matte Texturizing Paste to ponytail to create a textured explosion.
Zero + Mara Cornejo
Monday, September 12th/ Milk Studios
Key Hairstylist: Martin Cullen for Phyto
Inspiration: Maria shares, “I love the feeling of an urban summer; fabrics that feel like the beach but toughened up somehow.” The hair reflects that feeling with a graphic, structural up-do with a twist.

Step by step:
  1. Spray Phytovolume Actif throughout hair to give it texture.
  2. Create a side part and make 2 small twists on the left side of the head, secure it with threaded elastic.
  3. Spray twists with Phytolaque soie light hold hair spray.
  4. Pull hair back and fold it flat against the head, almost origami like. Secure hair with bobby pins.
  5. Finish with Phyto Professional Workable Holding Spray.
PHYTO (fee-toe) is a leader in botanical hair care treatments for all hair types. Created by Parisian stylist Patrick Alès in 1967, PHYTO formulas boast extremely high concentrations of active botanical extracts with clinically proven results. Phyto is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, a family-owned located in Bezons, France. PHYTO does not test on animals. Please recycle. For more information, please contact 1.800.55.PHYTO or visit Phyto's Website.

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Information and Images were provided to me by PR.