Monday, February 13, 2012

Penhaligon's LTD News from London Fashion Week

I absolutely adore receiving press releases from Penhaligon's LTD and their collaborations with Meadham Kirkhoff. In fact, I was just thinking I missed my chance to get the full Penhaligon's experience while I was in NYC last week when this lovely little excerpt arrived in my email box...

"Meadham Kirchhoff’s multi-sensory shows have rapidly become the talk of London Fashion Week and Penhaligon’s is delighted to be scenting their A/W 2012 collection A COSMOLOGY OF WOMEN: CHAPTER 5 "He gave me Blue Roses, LIFE ! (vicariously)" in more ways than one.

In addition to scenting the show space, collection and models with one of their classic fragrances, the front row will also be able to experience the show via their taste-buds too.

In a twist on the notion of scent, Penhaligon’s has worked with Meadham Kirchhoff and Edinburgh based chocolatier The Chocolate Tree, to create an exclusive Eau San Pareil confection, designed to be enjoyed during the show.

The chocolate has been carefully created to reflect the notes in this season’s chosen scent Eau San Pareil. Opening with a giddy rush of sparkling fruits and sensual white flowers, Eau Sans Pareil is a shimmering chypre softened with sweet woods, elegant oakmoss and musks."
How original! I know Penhaligon's has worked with various bartenders to create alcoholic beverages based on their scents before, but chocolate confections? I love it! What a wonderful idea. I truly am inspired by the creativity and collaboration that goes on between this company, the fashion designer they choose to support, and the experience they work together to create. Some day I hope I can experience it first hand.

You can purchase Penhaligon's Eau Sans Pareil from their website, if you're unlucky (like me) and do not have a counter or store nearby. 

All images and press release information were provided  by Penhaligon's PR.