Sunday, September 23, 2012

Straight Hair Awesomeness: Nicole Kidman at the Emmy's

Ok, so I got the following from a press release a bit ago. I usually don't post these sort of things... I also don't usually GET these sort of things. But I've been receiving them for this IT&LY line of products and being a girl who usually does straight hair styles I'm getting more and more interested in what these products could be about.

Anyway check it:

--- Begin Press Release ---

IT&LY's Pure Water Drops Serum and Pure Texture created this sleek, elegant look for this years' 2012 Emmy's. Celebrity Hairdresser David Babaii applied a small amount of IT&LY Pure Water Drops Serum followed by a spritzing of IT&LY's Pure Texture to wet hair and created a center part. This created the necessary barrier to ward off the day's heat and humidity while taming Nicole's natural curls. Next, he used his IT&LY Blow Dryer with the nozzle attachment to finish the drying process with a large paddle brush to smooth hair super straight. Avoid any metal coated brushes as these bristles only generate unnecessary heat and will cause hair to be baked not dried. Hair was sectioned first: top, sides and back. Hair was then dried by starting at the nape area first and continued with each section until the entire head was dry.

Next, he applied an additional amount of IT&LY Pure Water Drops prior to using a styling iron. To finish, he used his IT&LY's Racing Red 1" Digital Iron and divided hair into three parts again: top, sides and back. Starting at the nape area and taking small sections at a time, comb the hair before running the flat iron through. Complete each section until you have straightened every strand. Inside Tip: By sectioning the hair you have total control over the style, making sure every strand is smooth and sleek.

To finish he sprayed some IT&LY Pure Definition Hairspray on a toothbrush and ran it over the top hairs to give that light hold while taming any fly-a-ways at the same time.

To find out more about what is new and happening at IT&LY HAIRFASHION, N.A., follow them on twitter at

If you wish to know more about who David Babaii will be styling next, follow him on Twitter at and Facebook at
--- End Press Release ---

Like I said... not my usual M.O. to just copy and past a press release, but I think Nicole's hair looks like how I wish mine would behave on an every day basis.  Sadly, I can never get it to look straight AND sleek/sexy. I may have to check these products out.

Have you used IT&LY products before? If you have, please let me know what you thought in comments below.