Wednesday, December 19, 2012

Press Release (and Commentary):: China Glaze Tranzitions Collection

Bottle pics and press releases are not my most favorite things to post, but this collection from China Glaze looks interesting. I came across the new Tranzitions collection when I was (stress-shopping) grabbing a few bottles online a couple of days ago. I almost purchased a couple bottles but then I thought it probably isn't really me here's why:

Anything that makes life easier to do nail art when I want to is ok in my opinion. But I'm a girl who likes fast drying top coats. This new product sounds like you paint it on your nails, then only use a top coat where you want the color to change. That means air drying at least a portion of the nail. I hate letting things air dry. Ugh. But I do think the concept is interesting.

You can find reviews already. Check out this review on  The PolishAholic. You can already find this collection online at Head2Toe and 8ty8beauty so no need to wait for January like the press release says!

Commence press release and bottle pics:
China Glaze® Introduces Tranzitions Color Changing Collection 

Los Angeles, CA – (December 2012): There’s nail art and then there’s China Glaze® nail couture. Reverse French manicure, half moons, ombre, basket weave, dots or racing stripes: nail designs are intricate and multi-colored. China Glaze® introduces a new way to get multi-color, unique nail art with fewer bottles of polish with the new color-changing Tranzitions collection!

China Glaze® Tranzitions’ revolutionary new nail lacquer reacts when a clear top coat is applied, changing the color from one shade to another for a stunning effect. Wear any of the six beautiful, color-shifting shades alone, or allow your creativity to run wild and create intricate nail designs by applying a top coat in specific places. Try different looks using nail art brushes, free-hand designs or nail guides. Because each shade changes color, you get two lacquers in one, creating an entirely new look with just one swipe.

The China Glaze® Tranzitions collection features six shades, though with the color transition, you get 12 unique shades including:
  • Split Perso-NAIL-ity – Dusty pink shifts to fuchsia
  • Duplicityy – Mint green shifts to vibrant teal
  • Modify Me – Periwinkle blue shifts to indigo blue
  • Altered Reality – Teal blue shifts to turquoise
  • Metallic Metamorphosis – Silvery grey shifts to bluish-charcoal grey
  • Shape Shifter – Smokey violet shifts to dark purple
How It Works:
Step 1: Apply a base coat.
Step 2: Apply two coats of China Glaze® Tranzitions shade of choice. Allow to completely dry.
Step 3: Lastly, apply one coat of clear top coat such as China Glaze® Fast Forward and watch the
color change right before your eyes.

The China Glaze® Tranzitions collection will be available in January 2013 at fine salons and beauty supply stores nationwide.

What do you think? I think I might go for Metallic Metamorphosis and Shape Shifter IF I choose to jump on board. But seriously, I'm not sold. What do you think? Have you tried them already/ Let me know below!