Sunday, January 13, 2013

And here's some seriously beautiful straight hair by It&ly

I've been enjoying my It&ly products, therefore when I received this, I thought I'd pass it on. Seriously, so easy to get nice straight hair with those Pure Water Drops!!! Start the press release!

  The "Kate Hudson Look" at the
2013 Golden Globes
The 70th Annual Golden Globes sets the stage for the "Kate Hudson Look". According to celebrity hairstylist David Babaii, "I wanted to show off Kate's healthy, shiny hair in a style that emphasizes her true Hollywood beauty. As the perfect "Muse" and my inspiration, Kate is my generation's Brigitte Bardot showing off soft voluptuous hair that is touchable, glamorous and now Kate's very own signature look."
To achieve, David used IT&LY HAIRFASHION'S Purity Design Line that gives a natural, long-lasting hold which is perfect for beautiful results. David started with IT&LY's Pure Water Drops Serum before blow drying. Next, he added IT&LY's Pure Style Mousse Strong and used a medium round brush at the root area to add volume then switching to a large round brush to smooth and create soft rounded edges. After drying, David created a natural side part spritzing IT&LY's Pure Volumizing Eco at the base for added lift and down the shaft for more piecey definition. For her sexy fringe he wrapped the bang area around a medium round brush spraying a small amount of IT&LY's Pure Volumizing Eco again. With the blow dryer temperature on high, he directed heat on the brush followed by a quick blast of cool air to set. Gently he removed the brush to release the fringe. With his fingers he combed through and allowed the hair to fall naturally into place. To finish, he misted the hair with IT&LY Pure Definition Hair Spray for soft touchable hair with memory hold. Now everyone will ask, "Can I have the Kate Hudson look?

"Soft, voluptuous, healthy hair never looked more glamorous", says David Babaii.
If you wish to know more about David Babaii or IT&LY HAIRFASHION'S hair care follow them on twitter at: @davidbabaiihair or @ITALY_Hair

For additional information about IT&LY HAIRFASHION Products visit: