Thursday, January 24, 2013

#ReadyIs: Hugo Boss's Interesting Campaign and Fragrance Review

I've been neglecting this blog lately, and this review in particular (mostly because I'm not accustomed to reviewing men's fragrances). But in fact, I DO have some interesting things to say here, even if they are a bit rambling.

#ReadyIs Campaign

Man candy! The Ready Is website.
Hugo Boss is undertaking a new campaign called Ready Is. The purpose of it is to market Bottled and Bottle Night as good combo - one for day, one for night. Ready for any situation. I really like the solicitation of ideas, the way this campaign engages the consumer by asking us to fill in the rest of the sentence. It got me thinking - what is "ready?" Further more, is "Ready" different for a man than a woman? Maybe. But for entering YOUR interpretation of what "Ready Is..." you can win a "Boss Bag". To be honest I'm not sure what a "Boss Bag" is, but I don't care. It's fun to look at the comments!

Share YOUR thoughts on what "Ready Is" on the campaign's website!

Now review time!

Bottled - 1.7 oz for $53 at Sephora, or same price at Hugo Boss's Online Store

Notes: Apple, Bergamot, Cinnamon, Tagetes, Geranium, Clove, Cedarwood, Sandalwood, Vetiver, Olivewood.

My Experience
This scent is the reason my posting of this review and campaign has been held up. Seriously, I don't think my husband has tried it yet. I gave up, on getting him to wear it and decided to wear it myself. What I discovered is that this is actually a decent Unisex fragrance!  The apple scent is so strong in this fragrance, and the rest of the woody notes make it quite fresh smelling - the right woman could really be able to use it in her arsenal.

Bottom Line
I'll get more use out of this than my husband, I think. It's good for a quirky girl scent for me. I could actually see myself scenting little pillows or other things with this to stick in drawers or closets. It's nice like that.

Bottled Night - 1.7 oz is $52 at Sephora and  the Hugo Boss Online Store, $65 for the 3.5 oz at Hugo Boss Online Store, and $67 at Sephora

Notes: Birch, Lavender, Lemon Leaves, Cardamom, Jasmine, African Violet, Louro Amarelo, Musk, Sandalwood.

My Experience
I DID get to smell this on my husband as well as myself. It's hard for me to get my hubby to try any scent because his skin is very sensitive - but this fragrance passed his test! YAY!!!

Bottled Night is  musky, woody, and fresh - just like you'd expect of a standard men's fragrance. If you wanted to be an international spy and liked scents, you could wear this one - people would know you smelled good but probably not necessarily be able to pick out what it was as a signature scent. It's the Non-Signiture scent! And for some men (maybe most?) that's absolutely fine.

Side note - I must try these two fragrances layered together. I think the apple in Bottled could bring that unusual POP I was looking for  in Bottled Night. 

Bottom Line
It's a great starter fragrance or a good gift if you don't know the taste of the man you're buying for. Think Valentine's Day! 

Have you smelled Bottled and Bottled Night? What's your opinion? Do you think they are the perfect fragrance wardrobe duo to take a man from day to night? Do you think "Ready Is" owning Bottled and Bottled Night?

The products in this review were sent by PR for consideration. Opinions are my own.